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雀巢大中華區食品及飲料部總裁蘇博4月2日對外透露，雀巢將在雲南普洱市投資一個億興建倉儲和檢測設施，同時這裏將成其最大咖啡種植培訓基地。與此同時，國際咖啡連鎖巨頭星巴克亞洲首個咖啡種植者支持中心早在四個月前也在雲南普洱投入運營。加之前期已進入的麥斯威爾、日本上島咖啡株式會社等企業，跨國食品巨頭對雲南咖啡原料的爭奪正在不斷升級。<br />
雲南可種阿拉伯咖啡豆<br />
據蘇博透露，咖啡種植培訓基地每年將爲5000名咖農提供專業培訓。記者瞭解到，其實早在20世紀90年代初，雀巢已開始進入雲南咖啡市場。至於目前其在雲南的採購量，儘管未有官方的數字，但據云南省農業廳2011年公佈的數據，其時雀巢、麥斯威爾兩大國際巨頭採購達全省總產量的30%。<br />
此次再次投入一億加碼雲南咖啡版圖，雀巢對中國咖啡市場的“野心”不言而喻。此前雀巢表示，他們希望能夠教會當地的咖農能夠種植質量較高的阿拉伯咖啡豆，這也是雲南的咖啡相關投資計劃的初衷之一。此前，雀巢以及星巴克都在中國首次興建咖啡農場，試圖將此發展爲其阿拉伯咖啡的供應地。值得注意的是，其他有生產咖啡的亞洲國家目前只能供應質量較低的羅布斯塔咖啡。<br />
食品巨頭扎堆進入<br />
除雀巢，不少食品巨頭都在加速搶佔雲南的咖啡原料。來源雲南省農業廳的信息透露，雀巢、麥斯威爾、星巴克等世界咖啡巨頭均有在雲南開闢原料基地。2010年年底，星巴克宣佈在雲南投資並運營其在全球首個咖啡基地。隨後日本U CC上島咖啡株式會社與當地最大的咖啡巨頭後谷咖啡簽訂咖啡生豆採購協議。<br />
至於麥斯威爾在雲南的具體採購量，卡夫食品中國公共事務部表示，麥斯威爾中國的咖啡都是進口的，雲南咖啡豆的採購可能會來自歐洲的卡夫，但無法在截稿前給出相應的數據。<br />
國際咖啡連鎖巨頭星巴克，去年2月與本土咖啡企業愛伲集團“聯姻”成立合資公司，新的合資公司由星巴克主導經營，負責從雲南購買並出口優質的阿拉比卡咖啡豆，同時還將在當地運營咖啡初加工工廠。<br />
值得關注的是，星巴克對雲南咖啡原料的投資在不斷加碼。四個月前，星巴克宣佈亞洲首個咖啡種植者支持中心在雲南普洱落成並投入運營，同時由星巴克三年前首次引進雲南的四個咖啡新品種的本地適應性試驗進展順利。按照星巴克的規劃，其計劃在5年適應性實驗期滿後將這四種咖啡品種投入大規模種植。<br />
雲南作爲佔據我國咖啡產量超過九成以上份額的產區，食品巨頭扎堆進入或者也有着政府關注的“影子”。雲南省農業廳的數據顯示，2012年，咖啡產量8.2萬噸，增長26.1%。政府在產業《發展規劃》中指出，將引進龍頭企業進行咖啡產業深度開發，拓展產業鏈。<br />
中投顧問高級研究員郭凡禮表示，“隨着全球經濟重心逐步從西方轉向東方，中國咖啡市場未來的競爭會進一步加劇，雲南咖啡市場可以幫助食品巨頭在未來競爭中獲得更多優勢。”郭凡禮表示。<br />
(責任編輯：獅子座)</td>
</tr>
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