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'<div>
爲何資本的眼光總傾向這個藍瓶子？</div>
<div>
</div>
<div>
備註藍瓶咖啡融資回顧：</div>
<div>
</div>
<div>
2012.10，藍瓶咖啡獲 2000 萬美元 A 輪融資</div>
<div>
</div>
<div>
2014.01，藍瓶咖啡獲 2570 萬美元 B 輪融資</div>
<div>
</div>
<div>
2015.06，藍瓶咖啡獲 7500 萬美元 C 輪融資</div>
<div>
</div>
<div>
2016.09，藍瓶咖啡D輪融資進行中，額度接近C輪<br />
<br />
<div>
藍瓶咖啡在資本市場上，是個特例。即便在國外咖啡市場，能獲得大額融資的品牌也屈指可數。</div>
<div>
</div>
<div>
在國內，儘管有着700億的市場，但資本幾乎對咖啡行業“不屑一顧”。</div>
<div>
</div>
<div>
究其原因，多位資本方向《咖門》透露的主要有以下幾點：</div>
<div>
</div>
<div>
1、沒有出現獨角獸級別的咖啡品牌；</div>
<div>
</div>
<div>
2、偏離商業軌道；</div>
<div>
</div>
<div>
3、缺乏開拓型團隊；</div>
<div>
</div>
<div>
4、管理不規範；</div>
<div>
</div>
<div>
5、行業規模不足夠大，數據泡沫多。</div>
<div>
</div>
<div>
而極具設計感、與星巴克極具差異化、極具市場想象力的藍瓶咖啡，無疑是近年咖啡市場上的“獨角獸”，是資本方眼中的“性感的標的”<br />
<img alt="" src="/uploads/allimg/170110/8-1F110095045324.jpg" style="width: 367px; height: 300px;" /></div>
</div>
<br />
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