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'<p>
PSA DS品牌中國及東南亞地區總裁兼長安汽車PSA DS品牌總經理陳國章在接受採訪時提出了一個大膽的變革：“未來，DS汽車的銷售觸點將向咖啡店轉移，因爲這裏的人流量更大，對消費者更爲方便。”陳國章認爲，傳統的4S店多在環區以外，建店成本約2000萬左右，但是轉到北京三里屯，上海、成都市中心，在城市裏面建咖啡店，成本約6萬~30萬的月租金。成本一點都不便宜，可是人流遠遠高於在環外建4S店。他說：“4S店面臨最大的問題是，我花兩千萬建店，賣幾臺車，價格下滑，賣車賺不了錢。可是我賣咖啡，至少我還能賺錢，而且中國咖啡市場在擴大，所以做成跨界的綜合體非常好，以賣咖啡的方式達到收支平衡，賣車作爲附加。”</p>
<center>
<img alt="" src="https://mmbiz.qlogo.cn/mmbiz/Y0llwScBvMHDuodpruW2bZiaksVUFgVjGJ82OKcOkE9cZHzjkmNUicHd8I3HqZicKKV33bPXtApAJkuicgqhIDUCUg/0?wx_fmt=jpeg" /></center>
<p>
陳先生的一個前提是咖啡館是賺錢的，可以用來養着汽車而恰恰現實就是是咖啡館幾乎是不可能賺錢。儘管我們看到各類韓系咖啡館以及各種各樣的很多人的咖啡館立足，而在運營層面的事實是，他們僅僅是爲了自己的咖啡館情結而已，同樣，客人也如此，中國人大多不懂咖啡，他們僅僅是想找一個空間讓自己提升一下自我良好的感覺打發下時間。賣車?那就更不好意思了。如果你認爲賣咖啡賺錢，那麼你一定不瞭解咖啡行業;就像如果有人說銷售新車一定賺錢一樣，那麼你會知道他一定沒有深入瞭解汽車行業，他肯定不知道汽車生產廠家和汽車經銷商的價格倒掛現象。</p>
<p>
而開咖啡館，除非開在商圈人流密集的地方，比如廣州的太古匯，天河北，這樣的投入也是要幾百萬，但這樣的的投放慢慢就會把汽車公司變成餐飲公司，與賣車無論如何是搭不上界。難道陳總要把長安PSA變成一家咖啡公司?或許，他的論點是對的，開咖啡館確實要比開一家4S店要便宜很多，開一家4S店要3000萬，開一家好的咖啡館大概在300-500萬，但這樣的風險僅僅是於長安PSA會變成一家咖啡連鎖店的想法出發，長安PSA是否已經準備好這樣一種轉變那是一個很大的問號。如果選擇的是幾十萬的小區咖啡館，較少的人流量或能保證PSA的特色，汽車主角不會被咖啡喧賓奪主，但是盈利就不會如他所願，反倒會成爲PSA新的負擔。</p>
<p>
DS品牌面臨的問題是經銷商渠道不完善以及品牌號召力低。或許，另一面來說，我們可以期待他的這一大膽舉動，相對於傳統咖啡行業數十到數百萬的保守投入相比，大膽的汽車公司開店的以大手筆方式，在各大商場開出一家家的PSA咖啡館，從而改變現在星巴克，太平洋，漫咖啡的格局，也會讓這行業變得有意思。</p>
<p>
咖啡的國原創，轉載請註明出處!!!</p>
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