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'酒吧,想開咖啡店,朋友,一些忠告'

'最近打算開店的朋友很多，貌似現在想開個咖啡店、酒吧神馬的人越來越多了，可能是經濟形勢不太樂觀，都願意做點實業吧，畢竟開個酒吧、咖啡神馬的還是很愜意的，喫着蛋糕、喝着咖啡、看着書、裝文藝範，感慨人生的美好。 不過，有沒想過當你喫着蛋糕、喝着咖'

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'2014-06-04 16:14:57'

'2754'

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NULL

'<p>
	最近打算開店的朋友很多，貌似現在想開個咖啡店、酒吧神馬的人越來越多了，可能是經濟形勢不太樂觀，都願意做點實業吧，畢竟開個酒吧、咖啡神馬的還是很愜意的，喫着蛋糕、喝着咖啡、看着書、裝文藝範，感慨人生的美好。 不過，有沒想過當你喫着蛋糕、喝着咖啡、看着書、裝文藝範，感慨人生的美好的時候，突然就碰見&ldquo;麻匪&rdquo;啦!多悲劇啊!所以想法固然是好但是做店不易，請量力而行!</p>
<p>
	所以在此給想開咖啡館、酒吧的朋友一些建議作爲參考：</p>
<p>
	1、首先你要明白做咖啡、調酒神馬的是一個技術活，如果你完全不懂咖啡是怎麼做出來的，那麻煩你找個師傅好好學學去吧，看書?看資料?少費那功夫了，找個懂得人學習一下，咖啡的沖泡原理，惡補一下相關知識。當然，我也碰到過留學海外的、文藝範裝的時間長的想開店的朋友，趾高氣昂的說：&ldquo;我咖啡喝的多啊，我懂，我天天喝，而且我只喝意大利國寶級的illy，我只喝百分百阿拉比卡的豆子&rdquo; 那我奉勸你就省省吧，還是回去惡補知識去，想進入咖啡這行，咖啡喝的多固然是好，但你開的是店，你拼的是經營，作爲老闆要具有一定的專業知識，不是你會喝你就能開好這個店。</p>
<p>
	2、你瞭解咖啡這行麼?你瞭解餐飲這行麼?不瞭解?那好吧，你就&ldquo;準備血流滿地&rdquo;吧。其中的道理不便多說。所以開店，我還是建議你找個懂行的人來操作。</p>
<p>
	3、你有沒有做過開店預算?這是一個重中之重的問題。我見過很多人開店連個預算都沒有，有30萬就投進去30萬，結果連錢花在哪了都不清楚。那麼多的咖啡館、酒吧包括任何有關經營的店會關門大吉，很大的一個原因是沒有做過一個預算。我還碰見過更狠的店家，人家有錢，根本沒把什麼預算放在眼裏，找個設計公司把100多平米的店設計的跟酒店大堂似的，用意大利的沙發，用頂級的機器，各種奢侈各種舒適，在找個五星級酒店的蛋糕師自己做蛋糕，想法固然是好阿。結果卻發現月入的遠遠不夠開支。最後還是被淹沒在&ldquo;我要開家小店玩玩&rdquo;的笑語聲中。關於開店的資金，必須留有一定的流動資金，畢竟開店時需要培養的，有養成期，可能半年、一年、也可能三個月，這個流動資金就是你的一個保障。不要到時候發現錢全都用在開店、買設備上了，下個的月房租還沒着落，拆東牆補西牆，我倒想看看能拆多少面牆。</p>
<p>
	4、你的心裏承受力強麼?上面說了，開店需要一個階段的培養期，培養期不只是需要資金來支撐，更要有耐心。這個空守期是煎熬的。咖啡也好、酒吧也要除非你的位置處在人流量大的地方，要不然都是靠老顧客來支撐的，在店剛開業的時間裏，你的老顧客體量又不夠大，月月開支赤字。員工也精神恍惚無所事事，最後導致人員流失。那你到時候只能喫着蛋糕、喝着咖啡、看着書、裝文藝範，感慨過去的人生是多麼美好。所以，既然開店了，你就要有足夠的耐心去培養他，完善他。</p>
<p>
	5、不能坐以待斃!如何面對培養期?有的人選擇了順應現實，開始用價格低廉的原料、開除感覺多餘的員工。裁員，確實是一個控制成本得好方法。但是這個方法你得結合實際去考量。OK，不能坐以待斃!我們要行動!做生意，必然是不能等着顧客進來，要主動出擊。好咱們做個活動吧，咖啡打5折、酒水打7折，比薩、三明治打8折，然後再準備10塊錢代金券，進一個顧客塞一張，顧客結賬的時候在送張8折會員卡，這樣顧客下次還會在來啦!多麼美好的想法阿，很顯然，爲了做好你的店你努力了。但是，這有個屁用啊!現在大街上到處都是折扣、到處都是代金券、每個人手上會員卡多的都能當牌打了。這樣的活動有意義麼?</p>
<p>
	所以經驗告訴我，應該這樣做：</p>
<p>
	(1)在你開業的時候你就要準備好一切的宣傳策略，開業就要營造一個火爆的場面。好，讓我們做個多彩的氣球門，然後開業的時候弄個2千響的掛鞭，再請個舞獅隊舞個24小時(開個玩笑)，然後店家拿着話筒大吼&ldquo;都上我家喝酒去吧~&rdquo;開始免費的產品品嚐會。這樣的活動大可都是招待自己的朋友，這樣又招待了朋友又做出了人氣，你總不能找100號民工來當託吧。開業弄的越轟動越好，不怕俗，就怕冷!</p>
<p>
	(2)既然你的點單數就少你爲什麼要打折呢?這不更是降低自己的客單價麼?我們要做的是拉起客單價，實行來一個宰一個策略。做套餐，牛扒、沙拉、湯、咖啡、甜點湊在一起標價68、98那都看你成本了。套餐一定要顯得超級實惠，讓顧客有種沒點套餐能後悔三天的感覺。既然客人今天來你的店了，說明他早就準備出了一定數額的錢來消費，你就用最誘惑的東西把他的錢掏出來吧。</p>
<p>
	(3)服務員是重點!生意不好，就算裁掉媳婦也不能讓一個優秀的服務員離開，他們是戰鬥在最前線的。&ldquo;先生，你點的一杯卡布是嘛?那您可以看一下我們新推出的下午茶套餐，既有您想點的卡布還能搭配一份乳酪蛋糕，而且價格只比您單點貴10塊錢&rdquo; 如果是我，我絕對經不住一個長相甜美，聲音溫柔的女生這麼跟我推薦，不就是10塊錢嘛!喫完了蛋糕和咖啡服務員要會主動上去撤空盤，然後再次微笑&ldquo;先生，您需要再點份冰欺凌嘛?我們店的冰欺凌可是意大利進口的呦，25塊錢3個球，你還可以跟這位漂亮姐姐一起品嚐&rdquo; 然後再次掛起迷人的微笑。奶奶的，25，還能一起品嚐，今天是來相親的，正好接這個話題挑逗下。買了! 看看，一位可愛的優秀員工是多麼重要阿!</p>
<p>
	(4)既然已經在賠錢了幹嘛不讓他賠的更有意義一點?每天都在乾耗，覺得開店是個悲劇。既然都已經悲劇了，你還在乎再悲劇多一點麼?爲什麼不釜底抽薪一把。奶奶的!今天全場啤酒1塊1瓶。新品咖啡免費品嚐!買套餐送保時捷!既然是做活動嘛，就讓他給力起來。開店就是玩嘛，你想辦法玩的開心了，顧客也就玩的開心了。所有活動要以顧客爲基礎，如果連你自己都覺得不值誰還來阿。1塊錢的啤酒你會喝不?我會!</p>
<p>
	總結：</p>
<p>
	好了，說的多了點，我都覺得自己有些廢話了。好久沒講課，都攢到這爆發了。既然你要開店，你要問問自己，自己懂不懂，身邊有人懂麼?自己又有多少資源可以利用。如果你身邊資源都沒有，就是想開，那你還是找個品牌加盟，花點錢學習一下經驗吧。不過加盟也要選好品牌，畢竟這個行業太多皮包公司了。你看見你中意的品牌只有加盟宣傳、到處都是加盟廣告，八九不離十是皮包公司。想自己開，就乖乖找個機會去好好學習下，或者找個有經驗的人來幫你。不要在乎一個好的店長管你要5000工資，因爲真正好的店長完全可以給你省下的絕對不止5000。如果覺得店長的工資高了，你讓他幹三個月，等店進入狀態，自己也應該學的差不多了再辭了他不就行了。開門做生意嘛，人要靈活。</p>
<p>
	最後忠告各位：投資有風險，開店需謹慎!<br />
	<br />
	<br />
	<br />
	中國咖啡交易網：www.gafei.com</p>
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