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'<p>
咖啡機的發展並不是一帆風順的,受限於人們的消費水平和消費觀念,豆漿機市場一直沒能形成規模,和其他大家電產品如彩電、冰箱、洗衣機等相比,咖啡機基本遊離於人們的視野之外,無法佔據商場裏的顯要位置。</p>
<p>
膠囊咖啡機是近年出現的新型咖啡機，與以往咖啡機不同的是，廠商預先將咖啡粉裝入一個塑料膠囊內，然後充入氮氣以保鮮，用戶在喝咖啡時只要將膠囊裝入專用的機器裏面，就能很快的喝到一杯香濃的咖啡。膠囊咖啡機無論是品質還是價格，都介於現磨咖啡與速溶咖啡之間，因而受到不少企業用戶、酒店以及家庭用戶的歡迎。對於企業而言，與消費者的關係更長久，因爲消費者需要不斷購買咖啡膠囊，帶來新的盈利點。2011年，香港咖啡連鎖企業太平洋就在星巴克和COSTA之前推出膠囊咖啡機，獲得很好的市場回饋。現在包括雀巢等知名咖啡企業都推出各自的膠囊咖啡機產品，希望爭奪這一市場。</p>
<p>
膠囊咖啡機的未來引矚目 幾多歡喜幾多憂</p>
<p>
對於漸入瓶頸期的豆漿機產業，業界都希望企業能夠在技術上有更多突破，包括九陽、美的、東菱、蘇泊爾等企業確實也進行了不少嘗試。九陽這次的新品，則選擇對整個產品形態進行了改變，這點讓人眼前一亮。</p>
<p>
記得三週前，我們討論過在豆漿機行業近年出現連續環比下滑的情況下，豆漿機企業如何尋求突破的問題，當時的由頭是微博上小米科技CEO雷軍與九陽股份董事長王旭寧的一番“眉來眼去”引發的關於小米和九陽要聯手做豆漿機的傳聞。</p>
<p>
儘管在傳聞之後，九陽股份澄清“兩家公司目前還沒有合作，只是網友間的熱情討論”，但這段若有似無的“緋聞”給九陽帶來了不少的好處，比如九陽的股價在傳聞刺激之下連續上漲，股價衝高，幾度漲停。上週四，九陽股份甚至在晚間緊急再發公告，重申“近期，公司注意到在微博、微信等新媒體上出現了關於公司與小米公司進行合作等市場傳聞;經覈查，截至目前，公司沒有與小米公司進行合作。”</p>
<p>
這周九陽推出的豆漿機新品也有借“緋聞”之勢，此前子虛烏有的“小米豆漿機”引發的互聯網高關注度，讓其這款被稱爲“OneCup隨飲機”的產品一經推出就有廣泛的問詢度，不少網友還在問“這就是九陽與小米合作的產品嗎”，雖然九陽公司公告稱“該產品是由公司自主研發，沒有跟小米合作，公司對其擁有自主知識產權”，但不可否認，確實有借小米的勢。</p>
<p>
對於漸入瓶頸期的豆漿機產業，業界都希望企業能夠在技術上有更多突破，包括九陽、美的、東菱、蘇泊爾等企業確實也進行了不少嘗試，包括將其他廚電產品中的加熱技術移植到豆漿機上，改進豆漿機的研磨技術還原古法，等等，九陽這次的新品則選擇對整個產品形態進行了改變，這點還是讓人眼前一亮的。</p>
<p>
根據九陽公佈的信息顯示，這款OneCup隨飲機不再需要在機器內研磨豆料，而是放入定製的豆粉盒，按一下按鈕，機器內的刺針會穿透豆粉盒封蓋注水沖泡，30秒鐘即衝出一杯豆漿。顯然，九陽是從膠囊咖啡機的風靡中得到的靈感。</p>
<p>
想來，九陽這次的“膠囊豆漿機”，也是希望不僅要一次性賺“設備”豆漿機的錢，還要長久地賺“耗材”豆粉杯的錢。此前九陽一直有在耗材上動腦筋，2008年創建有機大豆品牌“陽光豆坊”，當年就實現銷售1258萬元，到去年僅上半年的銷售就達到2000萬元，增長可謂明顯，但在九陽的整體運營收入中，還只是很小的一部分。</p>
<p>
與以往的豆漿機可以使用任何有品牌以及沒品牌的黃豆不同的是，此番OneCup隨飲機必須使用九陽的豆粉盒，這將推動其“耗材”業務的發展，但推動力能有多大暫未可知。</p>
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