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'全家首創冰磚美式咖啡 搶攻黑金商機' |
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'<img alt="" src="/uploads/allimg/170621/3-1F6211Q0121B.jpg" style="width: 800px; height: 800px;" /><br />
<span style="color: rgb(62, 62, 62); font-family: 微軟雅黑, 黑體, Arial; font-size: 14px;">專業咖啡師交流 請關注咖啡工房(微信公衆號cafe_style )</span><br />
<br />
<div>
全臺便利商店一年賣出超過5億杯咖啡，咖啡商機無限，有超商業者首創通路之先，費時1年研發，在冰美式中加入咖啡冰磚創造雙豆風味，要挑戰咖啡族的味蕾。</div>
<div>
</div>
<div>
全家便利商店指出，據統計，全臺便利商店一年賣出超過5億杯咖啡，其中美式咖啡的銷售比例逐年提升，愈來愈多人選擇單純的黑咖啡。</div>
<div>
</div>
<div>
全家說，據東方線上調查，國內13到64歲民衆，喝黑咖啡的比例近4年間，從10.1%成長到25.5%，每4個喝咖啡的人，就有1人習慣喝黑咖啡。</div>
<div>
</div>
<div>
萊爾富也表示，今年初引進瑞士原裝進口咖啡機，同步調整咖啡配方，嚴選來自衣索比亞、哥倫比亞、巴西、印尼四大產區咖啡豆烘焙製成，融合亞洲、非洲與南美洲的不同產區咖啡豆特色，也保留各自的獨特焦糖甜味。</div>
<div>
</div>
<div>
廣告</div>
<div>
</div>
<div>
萊爾富指出，今年開始以創新活動、多元管道傳遞Hi Cafe品牌，截至目前Hi Cafe整體銷售額已近5億，預計今年可望突破10億元目標。</div>
<div>
</div>
<div>
全家則從21日起，推出連鎖通路首創濃厚系冰磚咖啡，在原本阿拉比卡豆做爲基底的大杯冰美式中，加入瓜地馬拉單品豆做成的冰磚。</div>
<div>
</div>
<div>
全家解釋，冰磚是由UCC咖啡烘豆後，直接送至工廠萃取濃縮液，咖啡濃縮液僅能保存一週左右，需最短時間冷凍製成冰磚，讓50公克冰磚鎖住完整咖啡風味。</div>
<div>
</div>
<div>
全家鮮食部部長黃正田指出，內部銷售資訊顯示，消費者購買拿鐵與美式的比例，近期逐步逼近6比4，顯見大家對於黑咖啡的喜愛。新品濃厚系冰磚咖啡推出，今年夏季可望帶動2到3成的咖啡銷售。</div>
<div>
</div>
<div>
黃正田指出，兩種豆的搭配，是研發團隊費時1年，嘗試數種咖啡豆、超過10種組合所得。一杯咖啡加上一顆冰磚的銷售模式，不僅是連鎖通路首創，也已獨家取得專利。</div>
' |
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