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'<div>
從咖啡飲用結構上看，從全球範圍來看，現磨咖啡在咖啡總消費量中的佔比超過87%，速溶咖啡佔比小於13%。而在中國，速溶咖啡是咖啡消費市場最大的板塊，佔據這84%的市場份額。現磨咖啡市場份額僅約16%。</div>
<div>
從以上的數據和事實中我們可以看出，連鎖品牌經營是咖啡經營的必然趨勢，這樣才能增加更多的競爭力。而現磨咖啡的市場份額目前不夠高，但是隨着人們生活品質的提高，這一塊還是很有潛力的。所以，如果加盟一個好的品牌，自身再儲備足夠的知識和管理素養咖啡這個行業相信你也能玩的轉</div>
<div>
目前平均每個中國人每年的咖啡消費量僅有4杯，北京、上海、廣州等大城市平均每人每年消費量有20杯。而國際咖啡組織(ICO)的有關調查表明，與近鄰的日本人年均消費200杯、韓國人年均消費140杯的數量相比，我國的咖啡消費市場極具潛力。</div>
<div>
咖啡飲用量和飲用結構的國際比較</div>
<div>
從絕對數量上看，我國咖啡消費量仍呈低迷狀態。目前全球咖啡消費市場規模大約爲12萬億人民幣，美國是全球咖啡消費最大的市場，年消費約爲3萬億人民幣，而我國的咖啡消費市場規模在700億人民幣左右。但是從增速上看，我國咖啡消費年增長率在15%左右，遠高於全球市場2%的增長率。從人均飲用量上看，目前我國咖啡人均年飲用量僅爲0.03公斤，遠遠低於歐盟的5.6公斤和美國的4.2公斤。而全球人均年咖啡飲用量約爲1.25公斤。<br />
<img alt="" src="/uploads/allimg/161208/8-16120P94613236.jpg" style="width: 215px; height: 220px;" /></div>
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