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'
<table width=\'100%\'>
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<td><div id="contentMidPicAD" style="float:right; clear:both; top:0; vertical-align:top;"></div>
<div>
繼麥當勞後，16日福州本土最大的快餐廳華萊士也開始升級餐廳，進軍咖啡市場，其設在市區的兩家門店經裝修後推出了咖啡類產品。據稱，華萊士進軍咖啡市場目前僅是試點，等條件成熟，將向更多的門店推廣。</div>
<div style="text-align: center; ">
<img alt="" src="/uploads/allimg/120705/24-120F51KK3231.jpg" style="width: 588px; height: 331px; " /><br />
</div>
<div>
<div>
記者瞭解到，進軍咖啡市場的快餐店不僅有華萊士，就在一個多月前，麥當勞福州市場就宣佈開設麥咖啡，至今麥當勞已在福州市區多家門店推出了這項業務。據介紹，以後麥當勞80%的門店都將增設類似的“咖啡館”。</div>
<div>
</div>
<div>
事實上，除快餐店外，不少市民會注意到，近兩年福州越來越多的麪包店不再單純銷售麪包，而是增加了不少咖啡產品，而且也像餐廳一樣，增設休閒桌椅供消費者堂食，如“85度C”前兩年入榕，目前在福州的分店已超過10家，還有“麪包新語”在福州也已有數家分店。</div>
<div>
</div>
<div>
進入咖啡市場，各企業都表示是爲了適應新的市場需求。在接受記者採訪時，不少企業表示，進入咖啡市場是看好這塊越來越大的市場蛋糕。華萊士相關負責人說，以前咖啡是代表“小資情調”，但現在已明顯不同，年輕消費者已普遍接受，所以星巴克一進入福州就很受歡迎。麥當勞表示，20年前，麥當勞剛進入中國的那一代核心消費者都已長大，現在的核心顧客羣是18歲~28歲的年輕人，他們可能不再喜歡喝汽水，反而會喜歡喝咖啡。</div>
<div>
</div>
<div>
福建省咖啡業協會有關人士16日說，分佈在福州大街小巷的咖啡店已有數百家，福州咖啡消費市場也越來越大，咖啡豆的月消費量也早已超過2噸，且每年約有25%的幅度增長。如果換算成杯，目前福州每月消費掉的咖啡已超過14萬杯。(福州晚報記者 謝充靈)</div>
<div>
</div>
</div>
<br />
(責任編輯：獅子座)</td>
</tr>
</table>
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