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'星巴克“不能說的祕密”！美媒曝光星巴克經營中的5個“小心機”'

'/uploads/allimg/190130/3-1Z130205Z1G9.jpg'

'巴克,不能,說的,祕密,美媒,曝光,經營,中的,5個,小心機'

'專業咖啡知識交流 更多咖啡豆資訊 請關注咖啡工房（微信公衆號cafe_style ） 近日，美媒《Business Insider》報道，星巴克的經營中其實藏有5個小心機！ 自從20年前星巴克進入中國大陸後，越來越多人通過星巴克開始接觸現磨咖啡，儘管有不少人吐槽星巴克的咖'

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'2019-01-30 20:58:17'

'2019-01-30 20:59:47'

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'<h2 style="padding: 0px 0px 0px 28px; margin: 0px 0px 0.8em; outline: 0px; zoom: 1; font-size: 19px; font-weight: normal; caret-color: rgb(51, 51, 51); color: rgb(51, 51, 51); box-sizing: border-box; font-family: &quot;ヒラギノ角ゴ Pro W3&quot;, &quot;Hiragino Kaku Gothic Pro&quot;, メイリオ, Meiryo, &quot;ＭＳ Ｐゴシック&quot;, sans-serif; line-height: 30px; border-width: 0px 0px 2px; border-bottom-style: solid; border-bottom-color: rgb(80, 193, 233); font-stretch: inherit; vertical-align: baseline; position: relative; width: auto;">
	<span style="padding: 0px; margin: 0px; outline: 0px; zoom: 1; box-sizing: border-box; font-size: 14px;">專業咖啡知識交流 更多咖啡豆資訊 請關注咖啡工房（微信公衆號cafe_style ）</span></h2>
<div style="padding: 0px; margin: 0px; outline: 0px; zoom: 1; caret-color: rgb(51, 51, 51); color: rgb(51, 51, 51); font-family: 微軟雅黑, 黑體, Arial; box-sizing: border-box; font-size: 15.84000015258789px;">
	<div style="padding: 0px; margin: 0px; outline: 0px; zoom: 1; box-sizing: border-box;">
		<div style="padding: 0px; margin: 0px; outline: 0px; zoom: 1; box-sizing: border-box;">
			<p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em; text-indent: 2em;">
				<strong style="margin: 0px; padding: 0px;"><span style="margin: 0px; padding: 0px; font-size: 14px;">近日，美媒《Business Insider》報道，星巴克的經營中其實藏有5個&ldquo;小心機&rdquo;！</span></strong></p>
			<p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em; text-indent: 2em;">
				&nbsp;</p>
			<p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; font-size: 17px; text-align: center;">
				<img data-copyright="0" data-ratio="0.5625" data-s="300,640" data-type="jpeg" data-w="1200" src="/uploads/allimg/190130/3-1Z130205Z1G9.jpg" style="margin: 0px; padding: 0px; max-width: 100%;" /></p>
			<p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em; text-indent: 2em;">
				&nbsp;</p>
			<p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;">
				<span style="margin: 0px; padding: 0px; font-size: 14px;">　　自從20年前星巴克進入中國大陸後，越來越多人通過星巴克開始接觸現磨咖啡，儘管有不少人吐槽星巴克的咖啡不好喝，也有不少同行笑稱&ldquo;星巴克只是一家提供咖啡的照相館&rdquo;，但不管如何，作爲目前中國最大的連鎖咖啡店品牌，星巴克無論是品控還是營銷，水平都是首屈一指的。近日，有美媒揭露，星巴克能成爲全球最大咖啡連鎖店，除了成功塑造其品味的象徵，其實背後也有獨特的5項&ldquo;小心機&rdquo;營銷手法，不僅擅用空間擺飾讓顧客願意多掏錢，也會不斷回店消費。</span></p>
			<p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; font-size: 17px; text-align: center;">
				&nbsp;</p>
			<p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;">
				&nbsp;</p>
			<p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; font-size: 17px; text-align: center;">
				<img data-copyright="0" data-ratio="0.56" data-s="300,640" data-type="jpeg" data-w="1200" src="/uploads/allimg/190130/3-1Z130205912R6.jpg" style="margin: 0px; padding: 0px; max-width: 100%;" /></p>
			<p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;">
				&nbsp;</p>
			<p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;">
				<span style="margin: 0px; padding: 0px; font-size: 14px;">　　根據美媒《Business Insider》報道，星巴克相當擅用以下5個營銷手法來擄獲消費者的心。</span></p>
			<p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;">
				&nbsp;</p>
			<p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;">
				<span style="margin: 0px; padding: 0px; font-size: 14px;">　　首先，第一個&ldquo;小心機&rdquo;是經常推出季節限定口味的星冰樂，讓消費者對這款舊商品保持新鮮感，也讓原本一成不變的飲品，充滿了新奇感。</span></p>
			<p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;">
				&nbsp;</p>
			<p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;">
				<span style="margin: 0px; padding: 0px; font-size: 14px;"><img data-copyright="0" data-ratio="1" data-s="300,640" data-type="jpeg" data-w="960" src="/uploads/allimg/190130/3-1Z130205920322.jpg" style="margin: 0px; padding: 0px; max-width: 100%; text-align: center;" /></span></p>
			<p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; font-size: 17px; line-height: 1.75em; text-align: center;">
				<span style="margin: 0px; padding: 0px; font-size: 12px; color: rgb(136, 136, 136);">▲星巴克經常推出季節限定口味的星冰樂，讓消費者對這款舊商品保持新鮮感。</span></p>
			<p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;">
				&nbsp;</p>
			<p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;">
				<span style="margin: 0px; padding: 0px; font-size: 14px;">　　第二個&ldquo;小心機&rdquo;則是，星巴克在商店設計上，除了注重美觀和舒適以外，在吸引消費者目光上也下了不少功夫，像是食物展示櫃永遠放在店內燈光最佳的地點，收銀臺上總是放着各種感覺不太貴的小餅乾、糖果、點心和商品，讓消費者在結帳時可以順手加購，當然也就順便幫星巴克增加營收。</span></p>
			<p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;">
				&nbsp;</p>
			<p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;">
				<span style="margin: 0px; padding: 0px; font-size: 14px;">　　此外，第三個&ldquo;小心機&rdquo;，星巴克也會時常變動店內的擺飾，來吸引顧客目光，注意到之前沒看到的東西，更不用說那些季節活動限定的商品和地區限定的馬克杯，都是星巴克鐵粉必搶，也可讓他們拍照上傳到社羣媒體炫耀，增加曝光度。</span></p>
			<p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;">
				&nbsp;</p>
			<p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; font-size: 17px; text-align: center;">
				<img data-copyright="0" data-ratio="0.7485632183908046" data-s="300,640" data-type="jpeg" data-w="696" src="/uploads/allimg/190130/3-1Z13020592H29.jpg" style="margin: 0px; padding: 0px; max-width: 100%;" /></p>
			<p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; font-size: 17px; line-height: 1.75em; text-align: center;">
				<span style="margin: 0px; padding: 0px; color: rgb(136, 136, 136); font-size: 12px;">▲星巴克會不定期推出&ldquo;買一送一&rdquo;的活動，來吸引消費者排隊購買。</span></p>
			<p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;">
				&nbsp;</p>
			<p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;">
				<span style="margin: 0px; padding: 0px; font-size: 14px;">　　第四個&ldquo;小心機&rdquo;，不定期推出&ldquo;買一送一&rdquo;的活動，不僅吸引消費者排隊購買，星巴克更推出顧客忠誠計劃（Loyalty program），把會員集點活動變成遊戲模式，創造小確幸，促使消費者積極想晉升到下一個階段，或累積星星換取免費飲料。</span></p>
			<p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;">
				&nbsp;</p>
			<p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;">
				<span style="margin: 0px; padding: 0px; font-size: 14px;">　　最後一個&ldquo;小心機&rdquo;，則是星巴克的飲料杯尺寸，衆所皆知都是從中杯（Tall）起跳，到大杯（Grande）和特大杯（Venti），但事實上，星巴克還有販售小杯（Short）尺寸，約240ml的容量，不過因爲未標示在店內，消費者要自行提問纔買得到。</span></p>
			<p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;">
				&nbsp;</p>
			<p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; font-size: 17px; text-align: center;">
				<img data-copyright="0" data-ratio="0.5626043405676127" data-s="300,640" data-type="jpeg" data-w="599" src="/uploads/allimg/190130/3-1Z13020593VX.jpg" style="margin: 0px; padding: 0px; max-width: 100%;" /></p>
			<p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;">
				&nbsp;</p>
			<p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;">
				<span style="margin: 0px; padding: 0px; font-size: 14px;">　　另外，《Business Insider》還透露，若想去星巴克消費省一點錢，也有一個小技巧。如果想喝冰咖啡，與其點一杯大杯的，還不如換成點中杯少冰，這樣不僅能省點錢，咖啡分量也幾乎和大杯一樣，唯一減少的就只有冰塊而已。</span></p>
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<h2 style="padding: 0px 0px 0px 28px; margin: 0px 0px 0.8em; outline: 0px; zoom: 1; font-size: 19px; font-weight: normal; caret-color: rgb(51, 51, 51); color: rgb(51, 51, 51); box-sizing: border-box; font-family: &quot;ヒラギノ角ゴ Pro W3&quot;, &quot;Hiragino Kaku Gothic Pro&quot;, メイリオ, Meiryo, &quot;ＭＳ Ｐゴシック&quot;, sans-serif; line-height: 30px; font-variant-ligatures: normal; orphans: 2; widows: 2; border-width: 0px 0px 2px; border-bottom-style: solid; border-bottom-color: rgb(80, 193, 233); font-variant-numeric: inherit; font-stretch: inherit; vertical-align: baseline; position: relative; width: auto;">
	<span style="padding: 0px; margin: 0px; outline: 0px; zoom: 1; box-sizing: border-box; font-size: 14px;"><span style="padding: 0px; margin: 0px; outline: 0px; zoom: 1; box-sizing: border-box;"><span style="padding: 0px; margin: 0px; outline: 0px; zoom: 1; box-sizing: border-box;"><span style="padding: 0px; margin: 0px; outline: 0px; zoom: 1; box-sizing: border-box;"><span style="padding: 0px; margin: 0px; outline: 0px; zoom: 1; box-sizing: border-box;"><span style="padding: 0px; margin: 0px; outline: 0px; zoom: 1; box-sizing: border-box;"><span style="padding: 0px; margin: 0px; outline: 0px; zoom: 1; box-sizing: border-box;"><span style="padding: 0px; margin: 0px; outline: 0px; zoom: 1; box-sizing: border-box;"><span style="padding: 0px; margin: 0px; outline: 0px; zoom: 1; box-sizing: border-box;"><span style="padding: 0px; margin: 0px; outline: 0px; zoom: 1; box-sizing: border-box; font-family: 微軟雅黑, 黑體, Arial; text-indent: 32px; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);">END</span></span></span></span></span></span></span></span></span></span></h2>
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'

'巴克,不能,說的,祕密,美媒,曝光,經營,中的,5個,小心機'

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'1548853097'

'1548853187'

'星巴克“不能說的祕密”！美媒曝光星巴克經營中的5個“小心機”_星巴克_咖啡館經營_中國咖啡網'

'巴克,不能,說的,祕密,美媒,曝光,經營,中的,5個,小心機'

'專業咖啡知識交流 更多咖啡豆資訊 請關注咖啡工房（微信公衆號cafe_style ） 近日，美媒《Business Insider》報道，星巴克的經營中其實藏有5個小心機！ 自從20年前星巴克進入中國大陸後，越來越多人通過星巴克開始接觸現磨咖啡，儘管有不少人吐槽星巴克的咖'

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