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'<img alt="" src="/uploads/allimg/170313/3-1F313144500346.jpg" style="width: 656px; height: 369px;" /><br />
<div>
金石堂進駐臺中秀泰廣場，首度嘗試可將書帶進咖啡廳閱讀服務。圖／金石堂提供</div>
<div>
</div>
<div>
金石堂書店積極進軍連鎖商場插旗，去年進駐全聯社展店，開出土城、內湖等40、50坪小型店，今年計劃再開5店；另方面，金石堂也攜手秀泰廣場，上週在臺中秀泰廣場站前店開出逾300坪旗艦店，緊鄰咖啡店並首度試行可將書帶進咖啡廳閱讀的服務，未來還計畫在秀泰廣場新北、臺中據點展店。</div>
<div>
</div>
<div>
金石堂營運企劃處協理汪信次表示，金石堂目前在全臺逾40店，除了獨立開設的1、2百坪中型店之外，也藉由進駐商場開發大、小型店，將觸角深入各地推廣閱讀。</div>
<div>
</div>
<div>
其中，金石堂與全聯社合作是互相導客，全聯社目前有800多家店、單店單日來客數超過千人，金石堂單日單店來客數也有約800人，可望爲雙方帶來新客羣、爲品牌形象加分。</div>
<div>
</div>
<div>
金石堂進駐秀泰廣場展店，則要打造閱讀文化新據點，尤其是將閱讀結合咖啡是未來營運方向。</div>
<div>
</div>
<div>
目前金石堂旗下咖啡書店有10家，其中4店爲自營的瑪德蓮書店咖啡，其餘各店則設置有咖啡區，近期推出買書送咖啡的活動，平均而言，咖啡書店業績比一般書店多30％。</div>
<div>
</div>
<div>
汪信次表示，實體書店需創造顧客價值，才能讓讀者不會陷在網路比價中，咖啡書店正是滿足消費者想直接買書看書，享受閱讀氛圍的生活形態經營模式。</div>
<div>
</div>
<div>
堪稱金石堂最大店的臺中店，有7萬冊以上書籍，以生活提案爲主軸，規畫5大主題特色館：旅遊休閒館、健康生活館、商業人文館、語言學習館、兒童館，結合秀泰廣場影城與周邊各類生活風格專櫃，包括親子餐廳、烘焙坊、咖啡店、拼圖手作等，提供複合式體驗，緊連咖啡廳並可將書帶進去閱讀，也提供全方位閱讀體驗。</div>
<div>
</div>
<div>
作家書房又是金石堂臺中店另一亮點，開幕首檔邀請重量級作家幾米、劉克襄與輕小說暢銷天后藍旗左衽，以專屬平臺呈現更多關於作家的創作點滴，包含作傢俬蒐藏、正在閱讀與推薦閱讀書單，現場也準備留言本，讓讀者寫下想要跟作家說的話。</div>
<div>
</div>
<div>
(工商時報)</div>
' |
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