作者:未知 來源:咖啡豆: 咖啡館經營 > 點評 > 2025-02-26 07:51:20
近日調查機構發佈的數據顯示,有近3成的被訪消費者願意爲網紅飲品排上2個小時的隊。而坊間對於這些是真排隊還是僱人湊人氣也爭論不休。北京青年報記者就此調查發現,僱人排隊早已是“初級手段”,網紅店利用環境和產品以及營銷手段讓路人成爲排隊客戶,背後是消費者消費觀念的悄然轉變。
“打卡”新年首個網紅店,爲買奶茶排隊一小時
終於結束了春節假期從老家返京工作的劉靜,還沒來得急收拾一下自己的小屋就忙不迭地先去做了兩件事兒——故宮拍雪景和打卡故宮的網紅咖啡店。
雖然名字中有“咖啡”,但是比起傳統的咖啡館,“故宮角樓咖啡”更像一家網紅茶飲店。“康熙最愛巧克力”“三千佳麗奶茶”“一騎紅塵妃子笑”“本宮可心卷”“養心卷”這些商品以及外包裝和店內外環境是讓劉靜這樣的廣大文青趨之若鶩的原因。
爲了打卡和拍照,劉靜不光冒着風雪從東五環扎到故宮,還在咖啡館裏排了近一個小時的長隊,纔拿到故宮特有的金底紙杯,以及杯子上印有故宮紋樣的紅色杯套。
拿到奶茶的劉靜,做的第一件事並不是嚐嚐杯子裏的飲料,而是拿着杯子在店裏拍了一圈照片,再走到一個可以拍進角樓全貌的位置,用這個杯子做前景,拍了一組照片,隨後才心滿意足地開始一邊喝飲料一邊發朋友圈。
從出門到發完朋友圈,前後折騰了三個多小時,喝着已經有些變涼的奶茶,劉靜卻覺得不虛此行。事實上,在故宮角樓咖啡店內,有不少像顧客都像劉靜一樣。儘管有的認爲該店飲料品質一般,但前來嚐鮮的人仍絡繹不絕。有網友將此地稱爲“2019第一網紅店”。
網紅咖啡店%Arabica登陸上海,整個咖啡圈都跑過去排隊
無獨有偶,紅遍日本的網紅咖啡店%Arabica去年初初登陸上海之時,就曾被笑稱“感覺整個上海的咖啡圈都跑過去打卡了”!
精緻小巧的門店不得不規定一次只能進10個人,但依然整個店堵得水泄不通,根本沒有坐下來喝的機會……
大多數人表示:風雨中排隊2小時,拍照10分鐘,喝咖啡5分鐘。只因爲它是Ins界網紅。在這個排隊的期間,有排了一半就放棄的情侶,也有結伴排隊一邊埋怨小姐妹一大早喊來排隊一邊自我懷疑值不值的學生,甚至還有也不求進去喝杯咖啡,只求與 Logo 合完照就走的路人。
排隊正成爲年輕人的社交習慣之一
現時走在一二線城市街頭或購物中心,時常看到一些所謂網紅店前排起了長隊,從早到晚沒斷過。一細看,多數都是年輕人,排一個來小時已不算什麼,有些店要排三四個小時,竟然也有人樂此不疲。
隨着現代人消費心理的變化,靠裝修風格、靠新奇、靠營銷手段而出現的網紅景點或者網紅店一波接一波,與其說很多年輕消費者是喜歡排隊追新潮,不如說是社交心理的轉變。
有專家分析,80後90後00後的消費者都是伴隨着網絡成長的,所以他們的消費,他們對於社會的認同,他們的與人交往,都跟網絡聯繫在一起的。而網絡社交的習慣必然影響到他的消費習慣,他往往更能認同圈子裏面的人所認同的商品,以及他們的愛好和興趣。
有調查顯示,一些網紅店走紅靠的是滿滿的套路,產品包裝改進成適合拍照發視頻、花錢請營銷號造勢、在店內以折扣吸引消費者傳播給好評,至於僱人排隊僱水軍在社交媒體上刷好評,也是一些新晉網紅店慣用的手法。
追網紅店排隊背後原因,可能是年輕人的社交焦慮
追了這個奶茶店,還有下個咖啡店,去了這家“手藝製作”的麪店,還有另一家美女開出的小龍蝦店。所謂網紅店,總是一家消停,一家又起。這一方面緣於店主的營銷套路,另一方面是時下年輕人趨向於有些強迫症一般的“打卡”風,背後折射出的是年輕人深深的社交焦慮。
英國皇家公共衛生學院發佈的《社交媒體與年輕人精神健康》報告顯示,16——24歲年齡段中有91%的人使用互聯網進行社交活動;對社交媒體的依賴被描述爲比香菸和酒更容易上癮;在過去的25年中,年輕人的焦慮和沮喪率上升了70%;社交媒體的使用與焦慮、抑鬱和睡眠不足的發生率增加有關。
有業內人士分析,社交焦慮引發了“秀炫曬”。去過,喫過,體驗過,纔可以證明自己的存在感,表明自己一直在生活的潮頭。如果一個網上大家都在熱議的店你卻居然沒去過沒試過,在年輕人看來,你就是在與周圍的世界脫節。
因此,儘管大家可能都已經知道了網紅店的套路,甚至也知道哪些網紅店已經過氣消失,但下一個網紅店出現的時候,自己的腳步又忍不住走了過去。排了幾小時後,飢腸轆轆還是要讓手機先“喫”,發完朋友圈內心就得到了滿足,至於那些店的東西是不是真的那麼好喫好喝,也許並不是最重要的。
“場景消費”興起,顧客願爲附加值買單
“爲了一杯奶茶至於這麼排隊嗎?”
數據調查則反映出顧客對網紅店的寬容態度。調查機構英敏特日前發佈報告稱其研究表明28%的消費者認爲花2個小時排隊購買網紅茶飲是值得的。在另外一家調查機構艾媒諮詢的報告中,74.5%的被調查消費者能夠接受爲購買奶茶排隊半小時以內的時間。
中國食品產業分析師朱丹蓬表示,現在,人們對生活質量要求越來越高。喫不僅是爲了喫飽,還要喫得新鮮、健康、喫出感覺,甚至要喫出個性。而在餐飲類的網紅店中,除了新穎的產品外,還有場景消費,有更多的服務和品牌的附加值。消費者願意爲這部分場景消費而不光是爲商品本身買單,甚至付出高額的溢價或時間成本,這本身就是消費升級的一種表現。而這就像之前部分白領更願意去星巴克消費,事實上並不只是喜歡喝咖啡,而更多的是認同星巴克所代表的生活方式。如今的網紅店也正代表着年輕人認同的一種生活方式和消費價值觀,是消費新風向的生動註解。
社交需求催生網紅店不斷開出
過氣的網紅店不少,一浪總是蓋過一浪,但追熱點的年輕人並不會多花時間去緬懷那些曾經熱愛、後來又被自己拋棄的品牌。不過,網紅店的不斷湧現,卻有可能讓實體店感覺抓到了救命稻草。據悉,在全國一線城市建築面積5萬平方米以上的購物中心中,新興網紅品牌業態的佔比已經超過20%。與傳統品牌相比,新興網紅品牌似乎更貼近80後、90後消費客羣,更有體驗性與場景感。某項針對亞太區千禧一代消費者(20——29歲)的調查顯示,年輕消費者每月平均有9.7天外出就餐, 並熱衷於在社交媒體上分享美味食物的照片。
那麼,問題來了,你們願意爲一杯飲品到網紅店排上一兩個小時隊嗎?
圖片來源:網絡
部分內容來源:北京青年報、廣州日報
前街咖啡已可在Tmall選購,60種來自世界各地咖啡豆,新鮮烘焙 24H發貨。
Tmall link:https://qianjieshipin.tmall.com
或直接在淘寶搜尋 「前街旗艦店」
2019-02-18 20:56:29 責任編輯:未知
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content | '<h2 style="padding: 0px 0px 0px 28px; margin: 0px 0px 0.8em; outline: 0px; zoom: 1; font-size: 19px; font-weight: normal; caret-color: rgb(51, 51, 51); color: rgb(51, 51, 51); box-sizing: border-box; font-family: "ヒラギノ角ゴ Pro W3", "Hiragino Kaku Gothic Pro", メイリオ, Meiryo, "MS Pゴシック", sans-serif; line-height: 30px; border-width: 0px 0px 2px; border-bottom-style: solid; border-bottom-color: rgb(80, 193, 233); font-stretch: inherit; vertical-align: baseline; position: relative; width: auto;"> <span style="padding: 0px; margin: 0px; outline: 0px; zoom: 1; box-sizing: border-box; font-size: 14px;">專業咖啡知識交流 更多咖啡豆資訊 請關注咖啡工房(微信公衆號cafe_style )</span></h2> <div style="padding: 0px; margin: 0px; outline: 0px; zoom: 1; caret-color: rgb(51, 51, 51); color: rgb(51, 51, 51); font-family: 微軟雅黑, 黑體, Arial; box-sizing: border-box; font-size: 15.84000015258789px;"> <div style="padding: 0px; margin: 0px; outline: 0px; zoom: 1; box-sizing: border-box;"> <div style="padding: 0px; margin: 0px; outline: 0px; zoom: 1; box-sizing: border-box;"> <div style="padding: 0px; margin: 0px; outline: 0px; zoom: 1;"> <div style="padding: 0px; margin: 0px; outline: 0px; zoom: 1;"> </div> <div style="padding: 0px; margin: 0px; outline: 0px; zoom: 1;"> <br /> <div> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> </p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> <span style="margin: 0px; padding: 0px; font-size: 14px;"> 近日調查機構發佈的數據顯示,有近3成的被訪消費者願意爲網紅飲品排上2個小時的隊。而坊間對於這些是真排隊還是僱人湊人氣也爭論不休。北京青年報記者就此調查發現,僱人排隊早已是“初級手段”,網紅店利用環境和產品以及營銷手段讓路人成爲排隊客戶,背後是消費者消費觀念的悄然轉變。</span></p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> </p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: center;"> <img data-copyright="0" data-ratio="0.75" data-s="300,640" data-type="jpeg" data-w="600" src="/uploads/allimg/190218/3-1Z21R05433159.jpg" style="margin: 0px; padding: 0px; max-width: 100%;" /></p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> </p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> <span style="margin: 0px; padding: 0px; font-size: 14px;"> </span><span style="margin: 0px; padding: 0px; font-size: 14px; color: rgb(255, 76, 0);"><strong style="margin: 0px; padding: 0px;">“打卡”新年首個網紅店,爲買奶茶排隊一小時</strong></span></p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> </p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> <span style="margin: 0px; padding: 0px; font-size: 14px;"> 終於結束了春節假期從老家返京工作的劉靜,還沒來得急收拾一下</span><span style="margin: 0px; padding: 0px; font-size: 14px;">自己的小屋就忙不迭地先去做了兩件事兒——故宮拍雪景和打卡故宮的網紅咖啡店。</span></p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> </p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> <span style="margin: 0px; padding: 0px; font-size: 14px;"> 雖然名字中有“咖啡”,但是比起傳統的咖啡館,“故宮角樓咖啡”更像一家網紅茶飲店。“康熙最愛巧克力”“三千佳麗奶茶”“一騎紅塵妃子笑”“本宮可心卷”“養心卷”這些商品以及外包裝和店內外環境是讓劉靜這樣的廣大文青趨之若鶩的原因。</span></p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> </p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: center;"> <img data-copyright="0" data-ratio="0.7611111111111111" data-s="300,640" data-type="jpeg" data-w="1080" src="/uploads/allimg/190218/3-1Z21R05445319.jpg" style="margin: 0px; padding: 0px; max-width: 100%;" /></p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> </p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> <span style="margin: 0px; padding: 0px; font-size: 14px;"> 爲了打卡和拍照,劉靜不光冒着風雪從東五環扎到故宮,還在咖啡館裏排了近一個小時的長隊,纔拿到故宮特有的金底紙杯,以及杯子上印有故宮紋樣的紅色杯套。</span></p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> </p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> <span style="margin: 0px; padding: 0px; font-size: 14px;"> 拿到奶茶的劉靜,做的第一件事並不是嚐嚐杯子裏的飲料,而是拿着杯子在店裏拍了一圈照片,再走到一個可以拍進角樓全貌的位置,用這個杯子做前景,拍了一組照片,隨後才心滿意足地開始一邊喝飲料一邊發朋友圈。</span></p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> </p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> <img data-copyright="0" data-ratio="1.3342857142857143" data-s="300,640" data-type="jpeg" data-w="700" src="/uploads/allimg/190218/3-1Z21R0545CQ.jpg" style="margin: 0px; padding: 0px; max-width: 100%; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: -webkit-standard; text-align: start;" /></p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> </p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> <span style="margin: 0px; padding: 0px; font-size: 14px;"> 從出門到發完朋友圈,前後折騰了三個多小時,喝着已經有些變涼的奶茶,劉靜卻覺得不虛此行。事實上,在故宮角樓咖啡店內,有不少像顧客都像劉靜一樣。儘管有的認爲該店飲料品質一般,但前來嚐鮮的人仍絡繹不絕。有網友將此地稱爲“2019第一網紅店”。</span></p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> </p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> </p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> <span style="margin: 0px; padding: 0px; font-size: 14px;"> </span><span style="margin: 0px; padding: 0px; font-size: 14px; color: rgb(255, 76, 0);"><strong style="margin: 0px; padding: 0px;">網紅咖啡店%Arabica登陸上海,整個咖啡圈都跑過去排隊</strong></span></p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> </p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> </p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> </p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> <span style="margin: 0px; padding: 0px; font-size: 14px;"> 無獨有偶,紅遍日本的網紅咖啡店%Arabica去年初初登陸上海之時,就曾被笑稱“感覺整個上海的咖啡圈都跑過去打卡了”!</span></p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> </p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> <span style="margin: 0px; padding: 0px; font-size: 14px;"> 精緻小巧的</span><span style="margin: 0px; padding: 0px; font-size: 14px;">門店不得不規定一次只能進10個人,但依然整個店堵得水泄不通,根本沒有坐下來喝的機會……</span></p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> </p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: center;"> <img data-copyright="0" data-ratio="0.659375" data-s="300,640" data-type="jpeg" data-w="640" src="/uploads/allimg/190218/3-1Z21R0551J53.jpg" style="margin: 0px; padding: 0px; max-width: 100%;" /></p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> </p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> <span style="margin: 0px; padding: 0px; font-size: 14px;"> 大多數人表示:風雨中排隊2小時,拍照10分鐘,喝咖啡5分鐘。只因爲它是Ins界網紅。在這個排隊的期間,有排了一半就放棄的情侶,也有結伴排隊一邊埋怨小姐妹一大早喊來排隊一邊自我懷疑值不值的學生,甚至還有也不求進去喝杯咖啡,只求與 Logo 合完照就走的路人。</span></p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> </p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: center;"> <img data-copyright="0" data-ratio="0.9518518518518518" data-s="300,640" data-type="jpeg" data-w="1080" src="/uploads/allimg/190218/3-1Z21R055295H.jpg" style="margin: 0px; padding: 0px; max-width: 100%;" /></p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> </p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> <span style="margin: 0px; padding: 0px; font-size: 14px;"> </span><span style="margin: 0px; padding: 0px; font-size: 14px; color: rgb(255, 76, 0);"><strong style="margin: 0px; padding: 0px;">排隊正成爲年輕人的社交習慣之一</strong></span></p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> </p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> <span style="margin: 0px; padding: 0px; font-size: 14px;"> 現時走在一二線城市街頭或購物中心,時常看到一些所謂網紅店前排起了長隊,從早到晚沒斷過。一細看,多數都是年輕人,排一個來小時已不算什麼,有些店要排三四個小時,竟然也有人樂此不疲。</span></p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> </p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> <span style="margin: 0px; padding: 0px; font-size: 14px;"> 隨着現代人消費心理的變化,靠裝修風格、靠新奇、靠營銷手段而出現的網紅景點或者網紅店一波接一波,與其說很多年輕消費者是喜歡排隊追新潮,不如說是社交心理的轉變。</span></p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> </p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: center;"> <img data-copyright="0" data-ratio="0.875" data-s="300,640" data-type="jpeg" data-w="640" src="/uploads/allimg/190218/3-1Z21R05543Z9.jpg" style="margin: 0px; padding: 0px; max-width: 100%;" /></p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> </p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> <span style="margin: 0px; padding: 0px; font-size: 14px;"> 有專家分析,80後90後00後的消費者都是伴隨着網絡成長的,所以他們的消費,他們對於社會的認同,他們的與人交往,都跟網絡聯繫在一起的。而網絡社交的習慣必然影響到他的消費習慣,他往往更能認同圈子裏面的人所認同的商品,以及他們的愛好和興趣。</span></p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> </p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> <span style="margin: 0px; padding: 0px; font-size: 14px;"> 有調查顯示,一些網紅店走紅靠的是滿滿的套路,產品包裝改進成適合拍照發視頻、花錢請營銷號造勢、在店內以折扣吸引消費者傳播給好評,至於僱人排隊僱水軍在社交媒體上刷好評,也是一些新晉網紅店慣用的手法。</span></p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> </p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> <span style="margin: 0px; padding: 0px; font-size: 14px;"> </span><span style="margin: 0px; padding: 0px; font-size: 14px; color: rgb(255, 76, 0);"><strong style="margin: 0px; padding: 0px;">追網紅店排隊背後原因,可能是年輕人的社交焦慮</strong></span></p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> </p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> <span style="margin: 0px; padding: 0px; font-size: 14px;"> 追了這個奶茶店,還有下個咖啡店,去了這家“手藝製作”的麪店,還有另一家美女開出的小龍蝦店。所謂網紅店,總是一家消停,一家又起。這一方面緣於店主的營銷套路,另一方面是時下年輕人趨向於有些強迫症一般的“打卡”風,背後折射出的是年輕人深深的社交焦慮。</span></p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> </p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: center;"> <img data-copyright="0" data-ratio="0.5625" data-s="300,640" data-type="jpeg" data-w="640" src="/uploads/allimg/190218/3-1Z21R055531C.jpg" style="margin: 0px; padding: 0px; max-width: 100%;" /></p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> </p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> <span style="margin: 0px; padding: 0px; font-size: 14px;"> 英國皇家公共衛生學院發佈的《社交媒體與年輕人精神健康》報告顯示,16——24歲年齡段中有91%的人使用互聯網進行社交活動;對社交媒體的依賴被描述爲比香菸和酒更容易上癮;在過去的25年中,年輕人的焦慮和沮喪率上升了70%;社交媒體的使用與焦慮、抑鬱和睡眠不足的發生率增加有關。</span></p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> </p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> <span style="margin: 0px; padding: 0px; font-size: 14px;"> 有業內人士分析,社交焦慮引發了“秀炫曬”。去過,喫過,體驗過,纔可以證明自己的存在感,表明自己一直在生活的潮頭。如果一個網上大家都在熱議的店你卻居然沒去過沒試過,在年輕人看來,你就是在與周圍的世界脫節。</span></p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> </p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> <span style="margin: 0px; padding: 0px; font-size: 14px;"> 因此,儘管大家可能都已經知道了網紅店的套路,甚至也知道哪些網紅店已經過氣消失,但下一個網紅店出現的時候,自己的腳步又忍不住走了過去。排了幾小時後,飢腸轆轆還是要讓手機先“喫”,發完朋友圈內心就得到了滿足,至於那些店的東西是不是真的那麼好喫好喝,也許並不是最重要的。</span></p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> </p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> <span style="margin: 0px; padding: 0px; font-size: 14px;"> </span><span style="margin: 0px; padding: 0px; font-size: 14px; color: rgb(255, 76, 0);"><strong style="margin: 0px; padding: 0px;">“場景消費”興起,顧客願爲附加值買單</strong></span></p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> </p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> <span style="margin: 0px; padding: 0px; font-size: 14px;"> “爲了一杯奶茶至於這麼排隊嗎?”</span></p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> <span style="margin: 0px; padding: 0px; font-size: 14px;"> 數據調查則反映出顧客對網紅店的寬容態度。調查機構英敏特日前發佈報告稱其研究表明28%的消費者認爲花2個小時排隊購買網紅茶飲是值得的。在另外一家調查機構艾媒諮詢的報告中,74.5%的被調查消費者能夠接受爲購買奶茶排隊半小時以內的時間。</span></p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> </p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: center;"> <img data-copyright="0" data-ratio="0.8325" data-s="300,640" data-type="jpeg" data-w="400" src="/uploads/allimg/190218/3-1Z21R05601242.jpg" style="margin: 0px; padding: 0px; max-width: 100%;" /></p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> </p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> <span style="margin: 0px; padding: 0px; font-size: 14px;"> 中國食品產業分析師朱丹蓬表示,現在,人們對生活質量要求越來越高。喫不僅是爲了喫飽,還要喫得新鮮、健康、喫出感覺,甚至要喫出個性。而在餐飲類的網紅店中,除了新穎的產品外,還有場景消費,有更多的服務和品牌的附加值。消費者願意爲這部分場景消費而不光是爲商品本身買單,甚至付出高額的溢價或時間成本,這本身就是消費升級的一種表現。而這就像之前部分白領更願意去星巴克消費,事實上並不只是喜歡喝咖啡,而更多的是認同星巴克所代表的生活方式。如今的網紅店也正代表着年輕人認同的一種生活方式和消費價值觀,是消費新風向的生動註解。</span></p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> </p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: center;"> <img data-copyright="0" data-ratio="0.7154605263157895" data-s="300,640" data-type="jpeg" data-w="608" src="/uploads/allimg/190218/3-1Z21R05615637.jpg" style="margin: 0px; padding: 0px; max-width: 100%;" /></p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> </p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> <span style="margin: 0px; padding: 0px; font-size: 14px;"> </span><span style="margin: 0px; padding: 0px; font-size: 14px; color: rgb(255, 76, 0);"><strong style="margin: 0px; padding: 0px;">社交需求催生網紅店不斷開出</strong></span></p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> </p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> <span style="margin: 0px; padding: 0px; font-size: 14px;"> 過氣的網紅店不少,一浪總是蓋過一浪,但追熱點的年輕人並不會多花時間去緬懷那些曾經熱愛、後來又被自己拋棄的品牌。不過,網紅店的不斷湧現,卻有可能讓實體店感覺抓到了救命稻草。據悉,在全國一線城市建築面積5萬平方米以上的購物中心中,新興網紅品牌業態的佔比已經超過20%。與傳統品牌相比,新興網紅品牌似乎更貼近80後、90後消費客羣,更有體驗性與場景感。某項針對亞太區千禧一代消費者(20——29歲)的調查顯示,年輕消費者每月平均有9.7天外出就餐, 並熱衷於在社交媒體上分享美味食物的照片。</span></p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> </p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> <span style="margin: 0px; padding: 0px; font-size: 14px;"> </span><span style="margin: 0px; padding: 0px; font-size: 14px; color: rgb(255, 76, 0);"><strong style="margin: 0px; padding: 0px;">那麼,問題來了,你們願意爲一杯飲品<strong style="margin: 0px; padding: 0px; caret-color: rgb(255, 76, 0);">到網紅店</strong>排上一兩個小時隊嗎?</strong></span></p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify;"> </p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify;"> </p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify;"> <span style="margin: 0px; padding: 0px; caret-color: rgb(136, 136, 136); color: rgb(136, 136, 136); font-size: 14px; text-align: left;">圖片來源:網絡</span></p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px;"> <span style="margin: 0px; padding: 0px; color: rgb(136, 136, 136);"><span style="margin: 0px; padding: 0px; caret-color: rgb(136, 136, 136); font-size: 14px;">部分內容來源:<span style="margin: 0px; padding: 0px;">北京青年報、廣州日報</span></span></span></p> </div> </div> </div> </div> </div> </div> <h2 style="padding: 0px 0px 0px 28px; margin: 0px 0px 0.8em; outline: 0px; zoom: 1; font-size: 19px; font-weight: normal; caret-color: rgb(51, 51, 51); color: rgb(51, 51, 51); box-sizing: border-box; font-family: "ヒラギノ角ゴ Pro W3", "Hiragino Kaku Gothic Pro", メイリオ, Meiryo, "MS Pゴシック", sans-serif; line-height: 30px; font-variant-ligatures: normal; orphans: 2; widows: 2; border-width: 0px 0px 2px; border-bottom-style: solid; border-bottom-color: rgb(80, 193, 233); font-variant-numeric: inherit; font-stretch: inherit; vertical-align: baseline; position: relative; width: auto;"> <span style="padding: 0px; margin: 0px; outline: 0px; zoom: 1; box-sizing: border-box; font-size: 14px;"><span style="padding: 0px; margin: 0px; outline: 0px; zoom: 1; box-sizing: border-box;"><span style="padding: 0px; margin: 0px; outline: 0px; zoom: 1; box-sizing: border-box;"><span style="padding: 0px; margin: 0px; outline: 0px; zoom: 1; box-sizing: border-box;"><span style="padding: 0px; margin: 0px; outline: 0px; zoom: 1; box-sizing: border-box;"><span style="padding: 0px; margin: 0px; outline: 0px; zoom: 1; box-sizing: border-box;"><span style="padding: 0px; margin: 0px; outline: 0px; zoom: 1; box-sizing: border-box;"><span style="padding: 0px; margin: 0px; outline: 0px; zoom: 1; box-sizing: border-box;"><span style="padding: 0px; margin: 0px; outline: 0px; zoom: 1; box-sizing: border-box;"><span style="padding: 0px; margin: 0px; outline: 0px; zoom: 1; box-sizing: border-box; font-family: 微軟雅黑, 黑體, Arial; text-indent: 32px; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);">END</span></span></span></span></span></span></span></span></span></span></h2> <div> </div> ' |
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meta_title | '“2019第一網紅店”故宮角樓咖啡春節大排長龍 有託還是真火?_點評_咖啡館經營_中國咖啡網' |
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meta_description | '專業咖啡知識交流 更多咖啡豆資訊 請關注咖啡工房(微信公衆號cafe_style ) 近日調查機構發佈的數據顯示,有近3成的被訪消費者願意爲網紅飲品排上2個小時的隊。而坊間對於這些是真排隊還是僱人湊人氣也爭論不休。北京青年報記者就此調查發現,僱人排隊早已' |
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'getchild' => 1, 'linkurl' => '', 'urlrule' => 3, 'seo' => array ( 'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}', 'list_keywords' => '', 'list_description' => '', ), 'template' => array ( 'pagesize' => 20, 'mpagesize' => 20, 'page' => 'page.html', 'list' => 'list.html', 'category' => 'category.html', 'search' => 'search.html', 'show' => 'show.html', ), 'cat_field' => '', 'module_field' => '', 'html' => 0, ), 'displayorder' => '0', 'acount' => '23', 'namerule' => '{typedir}/{Y}{M}{D}{aid}.html', 'namerule2' => '{typedir}/list_{tid}_{page}.html', 'mid' => 'article', 'pcatpost' => 1, 'topid' => '19', 'domain' => '', 'catids' => array ( 0 => '326', ), 'is_post' => 1, 'mobile_domain' => '', 'tid' => 1, 'url' => 'https://gafei.com/list-yazhoukafei.html', 'total' => 23, 'field' => array ( ), ), 339 => array ( 'id' => '339', 'pid' => '19', 'pids' => '0,19', 'name' => '上海咖啡館', 'dirname' => 'kafeiguan/shanghaikafeiguan', 'pdirname' => 'kafeiguan/', 'child' => 0, 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'field' => array ( ), ), 667 => array ( 'id' => '667', 'pid' => '19', 'pids' => '0,19', 'name' => '連咖啡', 'dirname' => 'liankafei', 'pdirname' => 'kafeiguan/', 'child' => 0, 'childids' => 667, 'thumb' => '', 'show' => '1', 'setting' => array ( 'edit' => 1, 'disabled' => 0, 'getchild' => 1, 'linkurl' => '', 'urlrule' => 3, 'seo' => array ( 'list_title' => '連咖啡_coffee box_連咖啡防彈咖啡_連咖啡好喝嗎', 'list_keywords' => '', 'list_description' => '連咖啡是一個連鎖咖啡品牌,成立於2012年7月。主要提供咖啡快送服務,用戶可以通過微信公號“連咖啡微服務”掃碼自助下單,在線完成支付之後,平臺會就近爲咖啡車間附近的用戶提供咖啡外送服務,並保證在半小時內送達,產品包含焦糖拿鐵、香草拿鐵、愛爾蘭橙香拿鐵等。', ), 'template' => array ( 'pagesize' => 20, 'mpagesize' => 20, 'page' => 'page.html', 'list' => 'list.html', 'category' => 'category.html', 'search' => 'search.html', 'show' => 'show.html', ), 'cat_field' => '', 'module_field' => '', 'html' => 0, ), 'displayorder' => '0', 'acount' => '14', 'namerule' => '{typedir}/{Y}{M}{D}{aid}.html', 'namerule2' => '{typedir}/list_{tid}_{page}.html', 'mid' => 'article', 'pcatpost' => 1, 'topid' => '19', 'domain' => '', 'catids' => array ( 0 => '667', ), 'is_post' => 1, 'mobile_domain' => '', 'tid' => 1, 'url' => 'https://gafei.com/list-liankafei.html', 'total' => 14, 'field' => array ( ), ), ) |
urlrule | '/views-129974-[page].html' |
fix_html_now_url | '' |
my_web_url | 'https://makecoffee.gafei.com/views-129974' |
get | array ( 's' => 'article', 'c' => 'show', 'id' => '129974', 'm' => 'index', ) |
App.php | FCPATH/Fcms/Config/App.php |
Autoload.php | FCPATH/Fcms/Config/Autoload.php |
Cache.php | FCPATH/Fcms/Config/Cache.php |
Cache.php | FCPATH/Fcms/Library/Cache.php |
CodeIgniter.php | FCPATH/Fcms/Extend/CodeIgniter.php |
Constants.php | FCPATH/Fcms/Config/Constants.php |
Content.php | FCPATH/Fcms/Model/Content.php |
ContentSecurityPolicy.php | FCPATH/Fcms/Config/ContentSecurityPolicy.php |
Cookie.php | FCPATH/Fcms/Config/Cookie.php |
Database.php | FCPATH/Fcms/Config/Database.php |
Date.php | FCPATH/Fcms/Field/Date.php |
Exceptions.php | FCPATH/Fcms/Config/Exceptions.php |
Exceptions.php | FCPATH/Fcms/Extend/Exceptions.php |
Field.php | FCPATH/Fcms/Library/Field.php |
File.php | FCPATH/Fcms/Field/File.php |
Filters.php | FCPATH/Fcms/Config/Filters.php |
Helper.php | FCPATH/Fcms/Core/Helper.php |
Hooks.php | FCPATH/App/Bdts/Config/Hooks.php |
Hooks.php | FCPATH/Fcms/Core/Hooks.php |
Init.php | FCPATH/Fcms/Init.php |
Input.php | FCPATH/Fcms/Library/Input.php |
Kint.php | FCPATH/Fcms/Config/Kint.php |
Lang.php | FCPATH/Fcms/Library/Lang.php |
Logger.php | FCPATH/Fcms/Config/Logger.php |
Member.php | FCPATH/Fcms/Model/Member.php |
Model.php | FCPATH/Fcms/Core/Model.php |
Module.php | FCPATH/Fcms/Extend/Home/Module.php |
Modules.php | FCPATH/Fcms/Config/Modules.php |
Paths.php | FCPATH/Fcms/Config/Paths.php |
Phpcmf.php | FCPATH/Fcms/Core/Phpcmf.php |
Request.php | FCPATH/Fcms/Extend/Request.php |
Router.php | FCPATH/Fcms/Library/Router.php |
Router.php | FCPATH/My/Library/Router.php |
Routes.php | APPPATH/Config/Routes.php |
Routes.php | FCPATH/Fcms/Config/Routes.php |
Security.php | FCPATH/Fcms/Library/Security.php |
Seo.php | FCPATH/Fcms/Library/Seo.php |
Service.php | FCPATH/Fcms/Core/Service.php |
Services.php | FCPATH/Fcms/Config/Services.php |
Show.php | APPPATH/Controllers/Show.php |
Text.php | FCPATH/Fcms/Field/Text.php |
Textarea.php | FCPATH/Fcms/Field/Textarea.php |
Toolbar.php | FCPATH/Fcms/Config/Toolbar.php |
Ueditor.php | FCPATH/Fcms/Field/Ueditor.php |
UserAgents.php | FCPATH/Fcms/Config/UserAgents.php |
Version.php | FCPATH/My/Config/Version.php |
View.php | FCPATH/Fcms/Config/View.php |
View.php | FCPATH/Fcms/Core/View.php |
View.php | FCPATH/Fcms/Extend/View.php |
_data_web_hk.gafei.com_xunruicms_template_pc_hk_gafei_home_new_recommend_1.htm.cache.php | /data/web/hk.gafei.com/xunruicms/cache/template/_data_web_hk.gafei.com_xunruicms_template_pc_hk_gafei_home_new_recommend_1.htm.cache.php |
_data_web_hk.gafei.com_xunruicms_template_pc_hk_gafei_home_new_recommend_2.htm.cache.php | /data/web/hk.gafei.com/xunruicms/cache/template/_data_web_hk.gafei.com_xunruicms_template_pc_hk_gafei_home_new_recommend_2.htm.cache.php |
_data_web_hk.gafei.com_xunruicms_template_pc_hk_gafei_home_show.html.cache.php | /data/web/hk.gafei.com/xunruicms/cache/template/_data_web_hk.gafei.com_xunruicms_template_pc_hk_gafei_home_show.html.cache.php |
cache.php | /data/web/hk.gafei.com/xunruicms/cache/config/cache.php |
custom.php | /data/web/hk.gafei.com/xunruicms/config/custom.php |
database.php | /data/web/hk.gafei.com/xunruicms/config/database.php |
domain_app.php | /data/web/hk.gafei.com/xunruicms/cache/config/domain_app.php |
domain_client.php | /data/web/hk.gafei.com/xunruicms/cache/config/domain_client.php |
hooks.php | /data/web/hk.gafei.com/xunruicms/config/hooks.php |
index.php | /data/web/hk.gafei.com/hk/index.php |
lang.php | /data/web/hk.gafei.com/hk/api/language/zh-cn/lang.php |
memcached.php | /data/web/hk.gafei.com/xunruicms/config/memcached.php |
redis.php | /data/web/hk.gafei.com/xunruicms/config/redis.php |
rewrite.php | /data/web/hk.gafei.com/xunruicms/config/rewrite.php |
site.php | /data/web/hk.gafei.com/xunruicms/cache/config/site.php |
system.php | /data/web/hk.gafei.com/xunruicms/cache/config/system.php |
AutoloadConfig.php | SYSTEMPATH/Config/AutoloadConfig.php |
Autoloader.php | SYSTEMPATH/Autoloader/Autoloader.php |
BaseBuilder.php | SYSTEMPATH/Database/BaseBuilder.php |
BaseCollector.php | SYSTEMPATH/Debug/Toolbar/Collectors/BaseCollector.php |
BaseConfig.php | SYSTEMPATH/Config/BaseConfig.php |
BaseConnection.php | SYSTEMPATH/Database/BaseConnection.php |
BaseHandler.php | SYSTEMPATH/Cache/Handlers/BaseHandler.php |
BaseResult.php | SYSTEMPATH/Database/BaseResult.php |
BaseService.php | SYSTEMPATH/Config/BaseService.php |
Builder.php | SYSTEMPATH/Database/MySQLi/Builder.php |
CacheFactory.php | SYSTEMPATH/Cache/CacheFactory.php |
CacheInterface.php | SYSTEMPATH/Cache/CacheInterface.php |
CliRenderer.php | SYSTEMPATH/ThirdParty/Kint/Renderer/CliRenderer.php |
CloneableCookieInterface.php | SYSTEMPATH/Cookie/CloneableCookieInterface.php |
CodeIgniter.php | SYSTEMPATH/CodeIgniter.php |
Common.php | SYSTEMPATH/Common.php |
Config.php | SYSTEMPATH/Config/Config.php |
Config.php | SYSTEMPATH/Database/Config.php |
Connection.php | SYSTEMPATH/Database/MySQLi/Connection.php |
ConnectionInterface.php | SYSTEMPATH/Database/ConnectionInterface.php |
ContentSecurityPolicy.php | SYSTEMPATH/HTTP/ContentSecurityPolicy.php |
Controller.php | SYSTEMPATH/Controller.php |
Cookie.php | SYSTEMPATH/Cookie/Cookie.php |
CookieInterface.php | SYSTEMPATH/Cookie/CookieInterface.php |
CookieStore.php | SYSTEMPATH/Cookie/CookieStore.php |
Database.php | SYSTEMPATH/Database/Database.php |
Database.php | SYSTEMPATH/Debug/Toolbar/Collectors/Database.php |
DebugToolbar.php | SYSTEMPATH/Filters/DebugToolbar.php |
DotEnv.php | SYSTEMPATH/Config/DotEnv.php |
Escaper.php | SYSTEMPATH/ThirdParty/Escaper/Escaper.php |
Events.php | SYSTEMPATH/Debug/Toolbar/Collectors/Events.php |
Events.php | SYSTEMPATH/Events/Events.php |
Exceptions.php | SYSTEMPATH/Debug/Exceptions.php |
Factories.php | SYSTEMPATH/Config/Factories.php |
Factory.php | SYSTEMPATH/Config/Factory.php |
FileLocator.php | SYSTEMPATH/Autoloader/FileLocator.php |
Files.php | SYSTEMPATH/Debug/Toolbar/Collectors/Files.php |
FilterInterface.php | SYSTEMPATH/Filters/FilterInterface.php |
Filters.php | SYSTEMPATH/Filters/Filters.php |
Header.php | SYSTEMPATH/HTTP/Header.php |
IncomingRequest.php | SYSTEMPATH/HTTP/IncomingRequest.php |
Kint.php | SYSTEMPATH/ThirdParty/Kint/Kint.php |
Logger.php | SYSTEMPATH/Log/Logger.php |
LoggerInterface.php | SYSTEMPATH/ThirdParty/PSR/Log/LoggerInterface.php |
Logs.php | SYSTEMPATH/Debug/Toolbar/Collectors/Logs.php |
Message.php | SYSTEMPATH/HTTP/Message.php |
MessageInterface.php | SYSTEMPATH/HTTP/MessageInterface.php |
MessageTrait.php | SYSTEMPATH/HTTP/MessageTrait.php |
Modules.php | SYSTEMPATH/Modules/Modules.php |
Query.php | SYSTEMPATH/Database/Query.php |
QueryInterface.php | SYSTEMPATH/Database/QueryInterface.php |
RedisHandler.php | SYSTEMPATH/Cache/Handlers/RedisHandler.php |
Renderer.php | SYSTEMPATH/ThirdParty/Kint/Renderer/Renderer.php |
RendererInterface.php | SYSTEMPATH/View/RendererInterface.php |
Request.php | SYSTEMPATH/HTTP/Request.php |
RequestInterface.php | SYSTEMPATH/HTTP/RequestInterface.php |
RequestTrait.php | SYSTEMPATH/HTTP/RequestTrait.php |
Response.php | SYSTEMPATH/HTTP/Response.php |
ResponseInterface.php | SYSTEMPATH/HTTP/ResponseInterface.php |
ResponseTrait.php | SYSTEMPATH/API/ResponseTrait.php |
ResponseTrait.php | SYSTEMPATH/HTTP/ResponseTrait.php |
Result.php | SYSTEMPATH/Database/MySQLi/Result.php |
ResultInterface.php | SYSTEMPATH/Database/ResultInterface.php |
RichRenderer.php | SYSTEMPATH/ThirdParty/Kint/Renderer/RichRenderer.php |
RouteCollection.php | SYSTEMPATH/Router/RouteCollection.php |
RouteCollectionInterface.php | SYSTEMPATH/Router/RouteCollectionInterface.php |
Router.php | SYSTEMPATH/Router/Router.php |
RouterInterface.php | SYSTEMPATH/Router/RouterInterface.php |
Routes.php | SYSTEMPATH/Config/Routes.php |
Routes.php | SYSTEMPATH/Debug/Toolbar/Collectors/Routes.php |
Services.php | SYSTEMPATH/Config/Services.php |
TextRenderer.php | SYSTEMPATH/ThirdParty/Kint/Renderer/TextRenderer.php |
Timer.php | SYSTEMPATH/Debug/Timer.php |
Timers.php | SYSTEMPATH/Debug/Toolbar/Collectors/Timers.php |
Toolbar.php | SYSTEMPATH/Debug/Toolbar.php |
URI.php | SYSTEMPATH/HTTP/URI.php |
UserAgent.php | SYSTEMPATH/HTTP/UserAgent.php |
Utils.php | SYSTEMPATH/ThirdParty/Kint/Utils.php |
View.php | SYSTEMPATH/Config/View.php |
View.php | SYSTEMPATH/View/View.php |
Views.php | SYSTEMPATH/Debug/Toolbar/Collectors/Views.php |
init.php | SYSTEMPATH/ThirdParty/Kint/init.php |
init_helpers.php | SYSTEMPATH/ThirdParty/Kint/init_helpers.php |
url_helper.php | SYSTEMPATH/Helpers/url_helper.php |
Directory: | |
Controller: | \Phpcmf\Controllers\Show |
Method: | index |
Params: | 0 / 0 |
Method | Route | Handler |
---|---|---|
GET | / | \Phpcmf\Controllers\Show::index |
HEAD | / | \Phpcmf\Controllers\Show::index |
POST | / | \Phpcmf\Controllers\Show::index |
PUT | / | \Phpcmf\Controllers\Show::index |
DELETE | / | \Phpcmf\Controllers\Show::index |
OPTIONS | / | \Phpcmf\Controllers\Show::index |
TRACE | / | \Phpcmf\Controllers\Show::index |
CONNECT | / | \Phpcmf\Controllers\Show::index |
CLI | migrations/([^/]+)/([^/]+) | \CodeIgniter\Commands\MigrationsCommand::$1/$2 |
CLI | migrations/([^/]+) | \CodeIgniter\Commands\MigrationsCommand::$1 |
CLI | migrations | \CodeIgniter\Commands\MigrationsCommand::index |
CLI | ci(.*) | \CodeIgniter\CLI\CommandRunner::index/$1 |
CLI | / | \Phpcmf\Controllers\Show::index |
Time | Event Name | Times Called |
---|---|---|
9.88 ms | pre_system | 1 |
0.12 ms | dbquery | 9 |
Action | Datetime | Status | Method | URL | Content-Type | Is AJAX? |
---|---|---|---|---|---|---|
2025-02-26 07:51:20 | 200 | GET | https://makecoffee.gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-02-26 07:51:19 | 200 | GET | https://websocket.gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-02-26 07:51:18 | 200 | GET | https://coffeetec.gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-02-26 07:51:14 | 200 | GET | https://madmin.gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-02-26 07:51:13 | 200 | GET | https://coffeetec.gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-02-26 07:51:09 | 200 | GET | https://bestcoffee.gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-02-26 07:51:08 | 200 | GET | https://madmin.gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-02-26 07:51:06 | 200 | GET | https://gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-02-26 07:51:05 | 200 | GET | https://www.php168.gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-02-26 07:51:03 | 200 | GET | https://php168.gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-02-26 07:51:02 | 200 | GET | https://cno.gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-02-26 07:51:00 | 200 | GET | https://madmin.gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-02-26 07:50:59 | 200 | GET | https://w.gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-02-26 07:50:58 | 200 | GET | https://cheam.gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-02-26 07:50:55 | 200 | GET | https://gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-02-26 07:50:50 | 200 | GET | https://coffeetec.gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-02-26 07:50:49 | 200 | GET | https://gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-02-26 07:50:47 | 200 | GET | https://codec.gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-02-26 07:50:46 | 200 | GET | https://w.gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-02-26 07:50:42 | 200 | GET | https://madmin.gafei.com/index.php/ | text/html; charset=UTF-8 | No |
Session doesn't seem to be active.
s | article |
c | show |
id | 129974 |
m | index |
Priority | u=0, i |
Accept-Encoding | gzip, deflate, br, zstd |
Sec-Fetch-Dest | document |
Sec-Fetch-User | ?1 |
Sec-Fetch-Mode | navigate |
Sec-Fetch-Site | none |
Accept | text/html,application/xhtml+xml,application/xml;q=0.9,image/avif,image/webp,image/apng,*/*;q=0.8,application/signed-exchange;v=b3;q=0.7 |
User-Agent | Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com) |
Upgrade-Insecure-Requests | 1 |
Sec-Ch-Ua-Platform | "Windows" |
Sec-Ch-Ua-Mobile | ?0 |
Sec-Ch-Ua | "HeadlessChrome";v="129", "Not=A?Brand";v="8", "Chromium";v="129" |
Cache-Control | no-cache |
Pragma | no-cache |
Host | makecoffee.gafei.com |
Priority | u=0, i |
Accept-Encoding | gzip, deflate, br, zstd |
Sec-Fetch-Dest | document |
Sec-Fetch-User | ?1 |
Sec-Fetch-Mode | navigate |
Sec-Fetch-Site | none |
Accept | text/html,application/xhtml+xml,application/xml;q=0.9,image/avif,image/webp,image/apng,*/*;q=0.8,application/signed-exchange;v=b3;q=0.7 |
User-Agent | Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com) |
Upgrade-Insecure-Requests | 1 |
Sec-Ch-Ua-Platform | "Windows" |
Sec-Ch-Ua-Mobile | ?0 |
Sec-Ch-Ua | "HeadlessChrome";v="129", "Not=A?Brand";v="8", "Chromium";v="129" |
Cache-Control | no-cache |
Pragma | no-cache |
Host | makecoffee.gafei.com |
CodeIgniter Version: | 4.1.4 |
PHP Version: | 8.0.25 |
PHP SAPI: | fpm-fcgi |
Environment: | development |
Base URL: | https://makecoffee.gafei.com/ |
Timezone: | PRC |
Locale: | en |
Content Security Policy Enabled: | No |