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'堅持手工製作咖啡的 Costa找到了營銷突破口' |
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'消費者和商家形成強互動數據成下個合作點 對商家來說，能通過微信支付的社交屬性將流動的顧客沉澱下來。顧客只要連入商家提供的wifi，商家就能直接觸達線下用戶，將顧客導流至線上平臺，打通會員體系，實現O2O閉環。一單生意結束，商家藉助微信公衆號與顧客' |
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| content |
'<div>
消費者和商家形成強互動數據成下個合作點</div>
<div>
對商家來說，能通過微信支付的社交屬性將流動的顧客沉澱下來。顧客只要連入商家提供的wifi，商家就能直接觸達線下用戶，將顧客導流至線上平臺，打通會員體系，實現O2O閉環。一單生意結束，商家藉助微信公衆號與顧客加強互動關係，可以定期、精準地向顧客推送咖啡文化、活動信息、優惠卡券、會員福利等內容，成爲下一單生意的開始。</div>
<div>
與其他支付方式不同的是，微信支付帶來的不僅是支付的便捷，微信的社交屬性還能與消費實現互推。消費的顧客，獲得優惠券後，還可一鍵添加到個人微信的“卡券”，顧客可以將消費體驗甚至優惠券分享給朋友，帶動社羣消費。</div>
<div>
而談到爲什麼打造這家智慧咖啡廳，蘇博表示動機很簡單，就是想結合微信支付以及微信的其他服務，如wifi、掃碼點餐等構建出友好高效的門店場景和品牌認可度，所以產生了打造出咖啡行業首家微信支付旗艦店的想法。</div>
<div>
據他透露，未來在微信會員以及支付後評價、數據層面，和微信支付將有更深的合作。</div>
<div>
自“微信智慧生活解決方案“推出以來，已覆蓋30多個行業，接入全國超30萬家門店，助力各行業智慧升級。此次與Costa一道推出微信智慧咖啡廳，是微信支付的行業觸角新延伸，也是大型咖啡品牌連鎖智慧升級，挖掘新商機的一個全新的路徑。業內認爲，微信支付爲類似才才才Costa這樣的高頻線下消費帶來的運營效率提升、消費體驗升級，將促動更多行業跟進模仿。</div>
<div>
Costa此次與移動支付工具的合作，改變了咖啡傳統的店面經營理念，有效地解決了該品牌存在的問題。藉助移動支付工具，Costa能夠在短時間內爲消費者提供高品質的咖啡，這絕對是任何速溶咖啡帶來不了的體驗。未來，Costa此次舉動還將爲該品牌帶來怎樣的影響呢，我們拭目以待。<br />
<img alt="" src="/uploads/allimg/161229/8-16122Z945522J.jpg" style="width: 231px; height: 156px;" /></div>
' |
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